Online lead generation report 2007, a survey of Internet marketers by E-consultancy and Clash-Media, has some of the interesting findings about B2C lead generation techniques. These facts show that online lead generation has immense possibilities. Following are some of those interesting findings.
1. Almost half of marketers (47%) say their businesses are not effectively exploiting online lead generation as a way of growing their B2C business.
2. Press (newspapers and magazines) is the most commonly used method of offline lead generation to generate consumer leads (61% of respondents), followed by direct mail/postal data (51%).
3. The online methods mostly used by company respondents to generate leads are natural search (78%), paid search (72%) and email marketing via in-house lists (72%).
4. The most effective B2C lead generation techniques are all online. More than half of company respondents (52%) said that paid search was 'very effective' while almost as many (48%) said that natural search was very effective.
5. Email Marketing via in house lists, affiliate marketing, shopping comparison sites, viral marketing and acquiring leads from online aggregators are deemed very effective by 38%, 34%, 26%, 25%, and 25% of company respondents, respectively. And paid search gets the biggest share of online lead generation budget allocation (28%).
Furthermore, the report also suggests that the difficulties associated with measuring the effectiveness of online B2C lead generation activity fall into three categories: (1) Difficulty of tracking leads through to conversion in a multi-channel environment. (2) Lack of technology or poor technology for online tracking and (3) Lack of resources.
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